Liz Broekhuyse sits on a bike rack wearing an upcycled green jacket, sunglasses and black jeans. Her black bike is visible in the foreground.

Meet the Maker - Liz Broekhuyse

I'm Liz - a designer, entrepreneur, lazy cyclist and professional café patron. Hoping to combine my skills in sewing and my passion for biking, I created Ambletown to bring practical, sustainable and stylish new options to the world of bikewear!

I believe that anyone who enjoys riding is a bike person - there's no need to dress like an athlete, ride hundreds of miles, or have the most expensive gear to feel like a part of the cycling community. So I'm creating for the e-bikers, quick trip makers, weekend fun seekers, off-duty mountain racers and urban amblers.

My Mission

Every trip taken on a bike instead of a more energy-intensive mode of transportation is creating a cleaner, greener world. My mission is to equip people so they are always ready to jump on a bike, by creating clothes they want to wear every single day. 


The creation of textiles and clothing have immense environmental and human impacts, so I am constantly looking for ways to minimize the negative impacts of my work. On each product page I offer sustainability information, below are some common principles I follow:

Upcycling first

There are so many beautiful fabrics and garments already in the world; thrift stores are always my first port of call for sourcing. By starting with lightly used clothing which still has plenty of life left, we reduce demand for new textiles - avoiding the environmental costs of producing brand new fabric.

Environmentally Preferred Materials

What is environmentally preferred is contextual and difficult to quantify - there is no 'perfect' material, but I do my homework to make the best decisions I can. This means using organic cotton in my printed t-shirts and brand labels, since I prefer to exercise in fabrics made from natural fibers, and organic cotton is produced without genetically modified crops, synthetic fertilizers and chemical pesticides. My care labels use recycled PET from plastic bottles - since I need a material which I can easily write on. 

Supporting small & local businesses

As a solopreneur, I love to see other small and local businesses thrive, so I source at smaller places as much as possible.

Durability and care

I am meticulous about providing proper care instructions, and conducting wash tests on my materials to make sure my creations last as long as possible.