Meet the Maker - Liz Broekhuyse
I'm Liz - a designer, entrepreneur, lazy cyclist and professional café patron. Combining my skills in sewing and my passion for cycling, I created Ambletown to bring sustainable, artful fashion options for casual cyclists - the e-bikers, quick trip makers, weekend fun seekers, off-duty mountain racers and urban amblers.
Every trip taken on a bike instead of a more energy-intensive mode of transportation is creating a cleaner, greener world. My mission is to equip people so they are always ready to jump on a bike, by creating clothes they want to wear every single day.
The creation of textiles and clothing have immense environmental and human impacts, so I am constantly looking for ways to minimize the negative impacts of my work. On each product page I offer sustainability information, below are some common principles I follow:
There are so many beautiful fabrics and garments already in the world; thrift stores are always my first port of call for sourcing. By starting with lightly used clothing which still has plenty of life left, we reduce demand for new textiles - avoiding the environmental costs of producing brand new fabric.
Environmentally Preferred Materials
The most sustainable choice of materials for any given garment is highly contextual. There is no 'perfect' material, but I do my homework to make the best decisions I can. This means using organic cotton in my printed t-shirts and brand labels, since I prefer to exercise in fabrics made from natural fibers, and organic cotton is produced without genetically modified crops, synthetic fertilizers and chemical pesticides. My care labels use recycled PET from plastic bottles - since I need a material which I can easily write on.
Supporting small & local businesses
As a solopreneur, I want to support a thriving ecosystem of small and local businesses. I source from such businesses whenever possible.
Durability and care
Sustainable clothes are clothes that stand up to the rigors of laundering, to ensure a long life. I am meticulous about providing proper care instructions, and conducting wash tests on my materials to ensure durability and quality.